Author:

Lyndon Cerejo is a certified user experience & usability strategist at Capgemini with a successful track record with clients including Allstate, American Express, Coca-Cola, General Motors, Merrill Lynch, and Walmart. His key areas of expertise are user experience analysis, information architecture and rapid prototyping usability testing, online strategy & marketing. He is the co-author of marketing.com - a book about marketing adaptations on the Internet. Website: Strategist.Net

Guidelines and Best PracticesThe Elements Of The Mobile User Experience

Mobile users and mobile usage are growing. With more users doing more on mobile, the spotlight is on how to improve the individual elements that together create the mobile user experience. The mobile user experience encompasses the user’s perceptions and feelings before, during and after their interaction with your mobile presence ...

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A User-Centered Approach To Web Design For Mobile Devices

For the past few years, we’ve heard pundits declaring each year as “year of the mobile Web”; each year trying to sound more convincing than the previous. Whether 2011 will be the real “year of the mobile” remains to be seen, but what is indisputable is the fact that the ...

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