Jon is the Creative Director at Activate Design; a graphic design and web development agency based in New Zealand. He is involved in a wide variety of design projects with a particular interest in branding.
The very best logos are simple and flexible, with varying formats and layout options so that when a site is optimized for a device, the brand is also optimized to the space allocated for it. In this article, Jon Tarr will see why simple, flexible and versatile logo design has become so important. Industry-leading, born-in-the-cloud brands such as Twitter, Facebook, Spotify and Google are refining and simplifying their brands owing to responsive web design and the growing impact of the mobile device market.
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