Kendra Schaefer has been living predominantly in China since 2002. A former front-end designer and art director, Kendra now writes about pretty Chinese interfaces and the Beijing tech scene, taking on the occasional UI design project.
The Chinese web is in some ways a different place than the web you’re used to — particularly in two or three crucial respects — and user expectations are not quite the same as they are in the West. In this article, Kendra Schaefer will examine the things all web professionals should know before swan-diving into the Chinese market, including how mobile-only social platforms have become the revolutionary new frontier of Chinese web design, and who’s designing beautiful websites in China today.
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