If we look at email from a signal-to-noise perspective, then one-to-many emails are undeniably in the “noise” category; people are exceedingly good at ignoring them. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages.
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As Web designers and developers, we see the value in supporting mobile devices every day. We’re well-versed in tactics and techniques for adapting our work to mobile. Our challenge is to be equally well-versed in selling our clients on that value as being something in which they need to invest precious budget dollars.
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For most websites, navigation is not particularly challenging. A primary navigation bar, supported by sub-navigation, is often enough. Typically, sub-navigation displays the parent, siblings and children of the current page.
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There are 3,997 different Android devices. Your navigation should work with all of them. C-Swipe can help: It is an alternative navigation pattern for tablets and mobile devices that is novel, ergonomic and localized.
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When considering a mobile Web strategy and weighing responsive Web design against a separate mobile website, the most important metric is how functional the website is for the user. This goes beyond better content organization for smaller screens.
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Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take. However, a lot of website owners see search engine optimization as the answer to their search ranking woes, when things are considerably more complex.
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The Web is technical by nature. Different scripts and pieces of code are linked together through hyperlinks, forming an endless net of interwoven, encrypted information — data that is accessible only through technical interfaces, such as Web browsers, or applications.
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Everyone is talking about content. Googling the phrase “content strategy” retrieves almost 50 million results — a clear indicator that interest in content is very much in the zeitgeist. By the time you read this, I expect that number will have grown even higher.
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Due to big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads. This post describes five important developments that content creators should be aware of, and then we’ll outline several ways to capitalize on them.
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Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.
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