I’ve always wondered, “What is it that makes a typeface or any other design good?” However simplistic this question may seem to typographers, it is a legitimate question many of us are trying to answer.
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Growing up, weekends were about worship in the Hinman household. Sunday mornings were reserved for a laborious worship ritual dictated by my parents. It required dressing up in uncomfortable clothes, going to church and pretending to listen to long-winded sermons about Jesus (while I drew doodles in the hymnals).
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As with most designers, being sure that we explore and select the most successful, memorable and stimulating designs is a vital aspect that underpins every project we undertake. For us, the beginning of a new challenge has never been as simple as asking ourselves what might be the best avenue to take and then sitting down at a computer and attempting to fulfill that idea.
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Today we’ll have a look at a few projects in which the consistent use of the well-known term “emotional design” can result in a great personality. Positive attitude often leads to people sharing and even advocating for your product with their peers.
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Good Web designers know what many others might not realize: that creating a truly beautiful website requires care, time and craft. And similar to how a craftsperson molds their creation by combining raw materials, skill and unwavering focus on the vision, a beautiful design is planned and executed with exceptional focus on what is to be achieved by the website. It is important, however, not to confuse a beautifully crafted website with one that simply brushes over the content with attractive visuals.
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A strong understanding of how designers control meaning is essential for anyone interested in graphic design or typography. In a previous article, we discussed how sophisticated and complex visual and verbal language can get, examining instances that show how type can be used to effectively take control of meaning.
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Myths have developed around and researchers have studied how the human brain juggles creativity and organization. Popular theory tells us that the left brain is structured and logical, while the right brain is artistic and imaginative, and that all human beings use predominantly one side of the other.
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Any application of typography can be divided into two arenas: micro and macro. Understanding the difference between the two is especially useful when crafting a reading experience, because it allows the designer to know when to focus on legibility and when to focus on readability.
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Clever graphic designers love to use typography to explore the interaction between the look of type and what type actually says. In communicating a message, a balance has to be achieved between the visual and the verbal aspects of a design.
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We are very happy to present a sample chapter by Aarron Walter from the upcoming printed Smashing Book #3. In this chapter, Aarron explains how sharing our personalities can help us create lasting relationships with users, and how it can improve the bottom line of our business. The sample is also available for free download in PDF, EPUB and MobiPocket.
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