When I took my first steps into the WordPress theme arena, I didn’t know much about it. I wandered blindly into the business, not knowing whether I was doing things correctly. Over time, through trial and error and making rookie mistakes, I learned some valuable lessons and gained important insights. To save you from going down the same winding path, I’ll share some of the important takeaways that I’ve learned so far, like how to gain a solid user base, what to include in your themes and, most importantly, what to leave out.
Read more…
Pricing your own product is always a tricky proposition, and the more critical the price is to your product’s success, the more difficult it is to set. It’s easy to look at another product and say how much you would be willing to pay for it, but how can you know how much people would be willing to pay for yours?
Read more…
It didn’t work out as you expected, did it? The freelance life was supposed to give you more time with the family and free you from that incompetent boss.
Read more…
In this post we are glad to present to you yet another freebie: the Website ROI Calculator, a free Google Spreadsheet created by Anders Hoff specifically for Smashing Magazine and our readers. Of course, the tool is absolutely free to use in private as well as commercial projects.
Read more…
In a recession, companies go one of two ways: either they become the cautious cat, adopting a wait-and-see attitude, spending carefully on their marketing and less overall, cutting back, or they become the ferocious lion, bold, taking advantage of their competitors’ caution to seize opportunities in the tough market.
Read more…
Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive.
Read more…
As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I’m testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online.
Read more…
As a designer, you will eventually have to face a couple of unfortunate truths in your career. Number one: just because you wear a bathrobe for most of your “business” hours does not actually make it business attire. Number two: at some point in your freelance career, you will encounter a client who does not respect the work you do. The most unfortunate part of this unfortunate truth is that it will all too often present itself in the form of a client who refuses to pay for your services once all of the work has been completed.
Read more…
A defining factor in any freelancer or agency’s success in gaining new business is their ability to market their skills effectively. In this series of articles, we will explore ways in which designers can strategically promote themselves to get new clients. Securing new business by approaching companies can be a very challenging process, full of pitfalls. Here, we will look at 10 steps to impressing potential clients and avoiding the most common mistakes.
Read more…
I’m about to make a bold statement. The quality of a design and the monetary cost of producing or procuring that design have absolutely no relationship whatsoever. It’s a bitter pill to swallow, I know. Many of you are crying foul at this very moment, but hear me out. I’ll explain my radical position – and hopefully give you a few pointers about how to more effectively price and position your design business in this brave new, and uncorrelated, world.
Read more…
