The first set of screens with which users interact, set the expectations of the app. To make sure your users don’t delete your app after the first use, you should teach them how to complete key tasks and make them want to come back for more. In other words, you need to successfully onboard and engage your users during those first interactions.
The onboarding process is a critical step in setting up your users for success with your product. You only get one chance to make a first impression. In this article, we’ll provide some tips on how to approach onboarding using a simple pattern called “empty states.” If you’d like to bring your app or website to life with little effort, you can download and test Adobe XD for free.
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The virtual realm is uncharted territory for many designers. In the last few years, we’ve witnessed an explosion in virtual reality (VR) hardware and applications. VR experiences range from the mundane to the wondrous, their complexity and utility varying greatly.
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In a recent sales meeting for a prospective healthcare client, our team at Mad*Pow found ourselves answering an all-too-familiar question. We had covered the fundamental approach of user-centered design, agreed on leading with research and strategy, and everything was going smoothly. Just as we were wrapping up, the head of their team suddenly asked, “Oh, you guys design mobile-first, right?”
Well, that’s a difficult question to answer. While the concept of mobile-first began as a philosophy to help prioritize content and ensure positive, device-agnostic experiences, budgetary and scheduling constraints often result in mobile-first meaning mobile-only.
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Color is arguably the second most important aspect of your app, after functionality. The human to computer interaction is heavily based on interacting with graphical UI elements, and color plays a critical role in this interaction.
It helps users see and interpret your app’s content, interact with the correct elements, and understand actions. Every app has a color scheme, and it uses the primary colors for its main areas.
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Identifying the places where animation has utility is only half the story. If you’re going to use animations in your designs, they should be built as a natural part of the design process.
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As with any type of soft skills, becoming a better facilitator eventually comes down to how much experience and practice you get. Most importantly, facilitation leads to better user experiences.
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Digital products are getting more and more complex. In this article, Yury Vetrov explains why we need to support more platforms, tweak usage scenarios for more user segments, and hypothesize more.
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We have all encountered names that are difficult to pronounce. Having a challenging name myself, I get different pronunciations of my first name, Atif, all the time. In order to solve my own naming problem, I built a Javascript plugin called Vocalizer. In this article, I will introduce what Vocalizer is and a few different ways to use it.
Earlier this year, I redesigned my portfolio website. During this process, I decided to add a feature that educated visitors on how to say my name. One day, I opened the “Voice Memos” app on my iPhone, tapped “Record”, and asked my wife to say my first name. Then, I embedded a small button onto the landing page after my first name. Clicking on that button would play the audio file of my name.
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When designing a landing page to promote a product or service online, you’re ultimately pointing users toward one goal. That goal most often relates to generating business via sales or leads. You may want users to purchase a product immediately, or you may simply want them to sign up for a mailing list. Whatever the goal, you want to ensure that every piece of the user experience works toward fulfilling that goal.
If you don’t yet have goals in mind, start by defining goals. Are you seeking to generate a 10% increase in qualified leads? Are you looking to build sales by 20%? Establishing clear key performance indicators based on what will benefit your business will ultimately help you understand how to properly approach a landing page.
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Human interactions are incredibly fascinating if you take a close look at them — the social awkwardness, the communication styles, the way knowledge is transferred, the way stories are told and trust is built. But what happens when a machine evokes the same response?
Conversational interfaces have become the new hotness in UX design. Google is about to release a new virtual assistant chatbot; Facebook has already launched the updated Messenger platform with chatbots; and Microsoft went as far as to claim that the operating system of the future isn’t Windows, but “conversation as a platform.”
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