Retrofitting search engine optimization only gets you so far. As metadata gets smarter, it’s more important than ever to build it into the design process from the start.
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The word “SEO” holds a lot of weight. We know how critical it is to the success of a website and, yet, it often becomes one of those things that’s left until the very end of a web design project to deal with.
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Does your website have a mascot that the audience isn’t responding well to or that outright hates it? Or maybe your new client has brought along a mascot that you’re unsure about? If a mascot’s design or messaging isn’t on point with an audience, there’s no sense in keeping it as is and losing business over it. Today, I’m going to give you four options for turning your hated brand mascot into one the people love.
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How do we know if we are truly impactful as a design team? Are we seen as a vehicle to deliver a solution that moves a needle? It’s time to empower our design teams and give them one voice to show how and when design really adds value.
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How do you move faster when adding folks to a project supposedly slows it down? Mailchimp’s CPO takes the reader through some considerations for preserving momentum while scaling up.
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The sitemap meeting can be a minefield of multiple stakeholders, multi-dimensional categories, historical analytics, new products and mobile-first demands. Using a live illustration of a customer site journey, you can create a meaningful sitemap with which site visitors will resonate.
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You spend so much time focused on other people’s websites that it’s easy to put yours on the backburner and tell yourself, “I’ll fix it up someday soon.” But do you really want to wait to improve your professional portfolio site?
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Every website or PWA you build should automate as much prospecting and selling as possible. The only thing is that visitors enter websites with various mindsets, depending on which part of the buying stage they’re at. This means that you can’t just take every person who enters the site through the same path. You have to design a custom sales funnel (or pathway) for each kind of buyer. Here’s what you need to keep in mind.
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Task switching is a design killer. Find out why switching and interruptions are even more serious than you think and how biology makes it difficult to resist the temptation to just check your email every few minutes. Learn how to slay the distraction dragon with five practical tips for increasing focus as you tackle challenging design problems.
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Agile has had a long time to infiltrate software development. While the methodology advocates for “co-located, dedicated teams,” in its ubiquity Agile is frequently applied to teams partially or fully composed of part-time workers. While there are lessons to be taken from the practice, Agile must be adapted to support, rather than hinder, part-time teams.
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