Just as you now approach web design with a mobile-first mentality, the same switch should occur as you design email marketing campaigns for your clients. Here are some facts and tips you need to know for designing mobile-first emails.
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When sending transactional emails, you may be missing out on some of the more advanced best practices without even knowing it. This guide will help you make sure that you haven’t overlooked anything.
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How can we create email marketing campaigns that convert? Well, one of the most important things to keep in mind is to create a good user experience so that subscribers look forward to receiving your emails.
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Using customer journey mapping to map your campaigns can not only turn out to be a huge timesaver, but a well of insights, too. In this article, Yuri Vedenin shares his experience with CJM and how UXPressia was able to achieve a 40% open rate in their email campaign.
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When the Russian ruble’s exchange rate slumped two years ago, it drove us to think of cutting hardware and hosting costs for the Mail.Ru email service. First, we had to take a look at what email consists of. Indexes and bodies account for only 15% of the storage size, whereas 85% is taken up by files. So, optimization of files (that is, attachments) is worth exploring in more detail.
At the time, we didn’t have file deduplication in place, but we estimated that it could shrink the total storage size by 36%, because many users receive the same messages, such as price lists from online stores and newsletters from social networks that contain images and so on. In this article, I’ll describe how we implemented a deduplication system under the guidance of PSIAlt.
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Email is one of the best ways to engage with your users, especially during the holiday season. However, if you want to stand out, no matter how beautiful your emails are, you need to make sure they render correctly in your reader’s inbox, regardless of what email client they’re using. Creating responsive email is not an easy task, and there are various reasons for that.
First, there is no standard in the way email clients render HTML. This is true for email clients from different companies, such as Outlook and Apple Mail, but not only. Even different versions of Outlook, such as Outlook 2003, Outlook 2013 and Outlook.com, render HTML differently.
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Email design and development is a beast. Email client vendors haven’t been as progressive as web browser vendors in adopting new standards. Here’s an insight into the world of building and sending email.
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Last year I read Jan Constantin’s post “Typographic Design Patterns and Current Practices” and straightaway wanted to do something similar with email. At the time I was studying responsive typography on the web, trying to break down the websites I liked in order to understand what made the typography work so well, then attempting to apply those findings to email design.
After seeing Constantin’s work, I also wanted to explore how other email designers were handling responsive typography. So, I amassed 50 emails across various industries that I think do a good job with typography to see if any patterns emerged. You can skip straight to the Google Doc showing the raw data and results.
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Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what designers should prioritize, both this year and beyond.
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Whether you’re in a Fortune 500 company or part a two-person team launching your first web app, email is one of the most important tools for reaching your customer base. But with the ever-growing number of emails to send, getting them all out the door can seem a little overwhelming.
By putting in place a solid email design workflow, you’ll be able to regularly ship engaging and mobile-friendly emails with ease.
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