CategoryStrategy

March 23, 2018 — (This article is kindly sponsored by Adobe.) It’s important to consider UX strategy in a holistic manner. In this article, Christopher Murphy explains how design impacts beyond the world of screens as part of a wider strategy. Read more…

April 18, 2017 —

Many companies will say they care about the user experience. They even know it is important. And yet, every day we are surrounded by companies treating customers with utter disrespect, both offline and on. They sell their data and waste their time. They leverage dark patterns and demonstrate complete indifference.

This is why we are releasing a new book today called “User Experience Revolution,” a practical battle plan for placing the user at the heart of your company. Companies desperately need to change, and the book shows you how to help them do that. Get the book now.

July 12, 2016 — When businesses rely on your app for their day-to-day work, you have to be agile enough to quickly address their needs. If you don’t, others definitely will. In the unforgiving world of SaaS, delaying a critical feature (or rushing a bug-ridden piece of code) will mean losing clients. A solid agile workflow can make all the difference. Read more…

June 13, 2016 — “Be agile; release early; release often.” We know the drill. But is it strategically wise to keep rolling out features often? Especially once a product you’re building reaches a certain size, you probably don’t want to risk the integrity of your application with every new minor release. Read more…

November 26, 2015 — On 12 January 2015, Getwear, an integrated custom jeans company, processed its last order. After that, the company shut down. Despite coming up with a unique custom production process and outstanding jeans, we didn’t achieve much success. Several months — and a lot of discussion and dissection — later, I figured out why. Read more…

October 2, 2015 — There’s no shortage of performance advice, is there? The elephant in the room is the fact that it’s challenging to interpret: Everything comes with caveats and disclaimers, and sometimes one piece of advice can seem to actively contradict another. Phrases like “The DOM is slow” or “Always use CSS animations” make for great headlines, but the truth is often far more nuanced. Read more…

April 20, 2012 — There has been a long-running war going on over the mobile Web: it can be summarized with the following question: “Is there a mobile Web?” That is, is the mobile device so fundamentally different that you should make different websites for it, or is there only one Web that we access using a variety of different devices? Acclaimed usability pundit Jakob Nielsen thinks that you should make separate mobile websites. I disagree. Read more…

July 22, 2011 — Back in January, we published an article on responsive design, “Responsive Web Design: What It Is and How to Use It.” Read more…

July 11, 2011 — The number of people browsing the Web from a mobile device has more than tripled since 2009, and it is sure to continue growing, with browser platforms such as iOS and Android offering mobile browser support that is almost identical to what we have come to expect from a desktop experience. As the mobile consumer market continues to grow, so will the aspirations of individuals and companies who look to embrace what the mobile Web has to offer. Read more…

May 2, 2011 — For the past few years, we’ve heard pundits declaring each year as “year of the mobile Web”; each year trying to sound more convincing than the previous. Whether 2011 will be the real “year of the mobile” remains to be seen, but what is indisputable is the fact that the mobile usage of the Web is growing and evolving. As it evolves, so does the mobile user experience, driven by advances in mobile device technology — from better browsers on basic mobile phones (or feature phones — remember the Motorola RAZR?) to the increased adoption of smartphones and tablets. Read more…